This is evidence of initial audience research. I decided to do a survey as people are less likely to lie about things when it isn't face to face. A survey is generally quicker than an interview and other ways of finding out information but it isn't the best. I used the survey as it was a quick way to find out a generalisation of views. The information I got back stated (generally) that:

•  people are 17/18
• Buy music magazines regularly
• Would prefer to see indie and new music in a magazine
• Would be insterested in buying a magazine
• They would be interested in buying a magazine because they are inerested in music, want to keep up to date with music and want to discover new bands.
• There was an overall majority for the magazine to be casual.

Conclusion

The initial audience research shows that younger people tend to prefer magazines that are casual, which means I should use a direct mode of address when designing my magazine which would make it less formal. The colours I use for the house style could also be less conservative and more bright which creates a fun and vibrant effect which would help make the magazine more formal.

The audience I am aiming at are around 17/18, which is when people are typically most into their music and feel most passionately about it. Because the audience are at this age the language I will use will be less sophisticated and more casual, which makes it more appealing to the younger generation as they would prefer not to read a lot of words that have low frequency lexis.

They buy magazines regularly which means that I will have to either think outside of the box and make a magazine that will stand out more than the others with different typical conventions or create a magazine that follows typical conventions and is just a better quality.

Most people said they would be interested in buying a magazine because they are interested in music, want to keep up to date with music and want to discover new bands. Following this information I would have to make a magazine where there is information about recent happenings within music that they like, and have a section on new bands or include new bands in the information somewhere.