VALs

Vals stand for values, attitudes and lifestyles. Psychographic profiling is where you find more about the type of person you are. It is an American system used in advertising/marketing and is used to find out their target audience. There are many different types of VALs, for example the result that I got was achiever.

Vals are a way of categorising audiences to understand more about them as people. I took the VALs quiz and I was informed that firstly I am an experiencer and secondly I am an achiever.
Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.
Motivated by the desire for achievement, Achievers have goal-oriented lifestyles and a deep commitment to career and family. Their social lives reflect this focus and are structured around family, their place of worship, and work. Achievers live conventional lives, are politically conservative, and respect authority and the status quo. They value consensus, predictability, and stability over risk, intimacy, and self-discovery.