This was the questionnaire that I gave out to people. The questions are phrased to make sure that the answers would be the answers I needed and that would help me gather research on my audience. I learned that the majority of people were between 16-18, living in a house with 4 people, liked to socialised, lived in the ts7 area, were interested in reading magazines such as Chat, were taking a range of courses are college and aimed to go to a range of University’s (most of which are in the top 20) and preferred a formal magazine. The information I found shows me that my magazine should include help with university choices and be presented in a formal manner. The questionnaiure included demographics (gender/age) in order for me to understand my audience more. Already known knowledge that my target audience are typically 15.25 and ABC1 class, I can already assume that my target audience are strivers and experiencers. For strivers shopping is a social activity and an opportunity to display to other people their ability to buy. Questionnaires are positive as they can show trends quickly and simply if close questions and are able to combine open and closed questions for a range of results. The problems are that they are time consuming and the completion rate can be low.